During the current uncertain times and intense market instability triggered by the Corona virus pandemic, Reliance Securities has launched an investor education series on YouTube — ‘DIGILEARN’ – with the objective of fostering knowledge among the novice and less experienced investors about various aspects of investing through advice from experts from the company. This is coming from Reliance Securities in the current times when almost all asset classes have witnessed sharp corrections.
The ‘DIGILEARN’ initiative is part of the continuous Financial Literacy and Financial Inclusion efforts by Reliance Securities under the aegis of Systematic Digital Engagement-a single window growth engagement concept set to revolutionize and disrupt consumer engagements for customers across categories. All advisory, research, transactions, education, training and awareness engagements going forward will be conducted paperless under the SDE initiative.
Talking about the relevance of the DIGILEARN initiative, Pankaj Kapoor, Chief Marketing Officer, Reliance Securities, said, “The mantra of investing and long-term wealth creation for investors is that they should have a basic understanding of the diverse asset classes and make informed decisions about investing based on their risk appetite and investment objectives. Interactive and user-friendly platforms play a key role in enticing interest and engaging clientele. We wanted to incentivize awareness and education through interactive knowledge-based engagements. The DIGILEARN series and related content creation was conceptualized through market feedback around feasibility and preferred platforms of engagements. DIGILEARN is easily accessible through mobiles and laptops and we look forward to the learnings.”
DIGILEARN comprises of audio-visual lectures on the basics of investing, diverse market instruments and other investment topics like SIPs, Fixed Income Instruments, Stock Baskets, NCDs, and IPOs and also advises investors about the product types best suited for investors to achieve their financial goals.