Rajaram Krishnamurthy, Vice President Marketing & Sales and Customer Service, Daimler India Commercial Vehicles said, “Since premiering our new BharatBenz portfolio of BSVI-compliant trucks and buses in January, we have been steadily increasing our lead in the industry. This is proved again now as we celebrate the production of our 1000th BSVIcompliant Heavy Duty Truck.”
The truck was a 3523R model, bound for one of the 235+ touchpoints in BharatBenz’s rapidly expanding Indian network of dealerships before it makes its way to the excited customer. DICV celebrated a further production milestone with the SoP for its updated 4228R model, a truck that has traditionally been one of the company’s high volume sellers.
Although production has recently proved a challenge for many manufacturers in the automotive industry, DICV has remained firmly on track throughout the disruptions caused by the COVID-19 pandemic. While part of this success comes from a 80%+ localisation rate for BSVI components, DICV’s MD and CEO Satyakam Arya also credits the business’s sustainability to the comprehensive care shown to stakeholders. “One of DICV’s core values is the belief that ‘We Progress Together’. We support our stakeholders through the hard times and we celebrate with them in the good times. Today, we celebrate these new production milestones both with them and thanks to them,” commented Satyakam Arya.
The company provides ongoing support to its customers, suppliers, dealers and employees, aiming to ensure all stakeholders emerge stronger than ever from the crisis. For BharatBenz Customers, DICV offered free vehicle checks and sanitization, along with free warranty extensions. DICV also tied up with Hindustan Petroleum Corporation Limited (HPCL) to support stranded drivers with basic requirements such as secured parking, water, fuel, bathing and shelter.