Gujarat celebrates Jio Digital Navratri

Performance by popular singers to make Garba nights memorable

New Delhi

Building on the excitement of Navratri, Jio to launch a unique initiative, ‘Jio Digital Navratri’ that enables Gujaratis all across to celebrate this festive season via the digital route. This ‘Jio Digital Navratri’ event combines the spirit of Garba, while maintaining the social distancing, thus celebrating our distinct cultural Heritage with contemporary world class digital experience. Starting from 23rd October, Garba revelers across the world can now celebrate the festival of Navratri in the comfort of their homes with their friends and family, dancing to songs and tunes of famous artists that includes Kirtidan Gadhvi, Kinjal Dave, Osman Mir, Arvind Vegda, Devang Patel and Mirande Shah.

Adding to the excitement, viewers can participate and win prizes in various categories including best traditional dress, best singer and best dance garba moves contest. Contestants across all age groups from four different categories including male, female, kids and couple will need to send in a 30 secs video showcasing their talent to be eligible. Gujarati folk singer and ‘Bhai Bhai’ song fame, Arvind Vegda said, “The online garba is the ultimate solution at the time of Covid19 outbreak. This platform does not make you feel that you are missing anything. This is the best platform bridging the gap between revelers and us.”

Songwriter and singer, Mirande Shah said, “Thanks to Jio for coming up with this online platform, we are now able to reach to millions of our audience. The arrangements are so comfortable that we will be able to follow the new normal rules of social distancing and at the same time, we will go live with our performance.” In India, Jio has over 40 crore mobile subscribers, including over 2.47 crore users in Gujarat, by end of July 2020. With this, Jio becomes fastest telecom company in India to cross the milestone of 40 crore user base in less than four years.