Aaj Koi Nahi Soyega with the return of one of the most prestigious football club competitions of the world


For the first time, Cristiano Ronaldo and Lionel Messi will meet in the group stages of the UEFA Champions League

New Delhi

Football Fans in India can gear-up to watch the best European clubs battle it out on the field to be crowned the Champion of Champions as Sony Pictures Sports Network (SPSN) brings back the 2020/21 UEFA Champions League season, one of the most prestigious football club competitions of the world. Football Fans now have a reason to stay up late as all the matches from the group stages LIVE on SONY TEN 1, SONY TEN 2, SONY TEN 3 and SONY SIX channels from October 20, 2020.

UEFA Champions League is one of the biggest club tournaments in the world which hosts 32 top-division clubs across Europe such as last season’s champions, FC Bayern Munich, Barcelona FC, Real Madrid CF, Liverpool FC, Chelsea FC, Manchester United FC, Juventus FC, last season’s finalists, Paris Saint-Germain and more. This season will act as a platform for all football fans not only in India but also from around the globe to settle the everlasting debate on who is the best player in the world, Lionel Messi or Cristiano Ronaldo, as Barcelona FC and Juventus FC have been drawn against each other in the same group. All eyes will be on the two most celebrated forwards in the history of football as they meet for the first time in the group stages of the Champions League.

To build on this excitement and connect with the sentiments of football fans in India, SPSN has launched a new campaign film titled ‘Aaj Koi Nahi Soyega’. The campaign resonates with hardcore football lovers and fence sitters. During the Champions League, there are many who stay awake to watch the world’s best football action as well as those who go to sleep but aren’t comfortable with that decision as they know they are missing out on something great. The campaign film uses four memorable and relatable situations, each with its own quirk, to nudge people into staying awake on Tuesday and Wednesday nights when the world’s best players are all set to play in the biggest club tournament event. The films are created on the success of the last season’s campaign, Sona Mana Hai, and will be rolled out in English & Hindi across TV and digital platforms.