India Intimate Fashion Week (IIFW) grapples with the COVID-19 concerns in its first-ever virtual show
IIFW partnered with Le Desir by SHOTS, Netherland’s famous lingerie brand as official lingerie partner for the successful execution of IIFW Virtual Show
Hailing from the popularity of 3 successful seasons, Intimate Fashion Week (IIFW) India’s largest and one it’s kind fashion week successfully concluded its 4th season virtually on 23rd October 2020 . The decision was taken keeping in view the ongoing pandemic which has led to the longest lockdown across the world for safety reasons. The virtual IIFW Show received global volunteer participation by the models, associations and partnerships from various countries.
Known for its innovative approach, IIFW has always presented concepts that imply strong social message and is all inclusive from plus size fashion, queer fashion, fitness fashion. It has also initiated dialogues around body positivity by its BOO THE TABOO movement. This year, IIFW partnered with Le Desir by SHOTS, Netherlands famous lingerie brand as their official lingerie partner and for the successful execution of the Virtual Show. Le Desir showcased it’s one of a kind, sensuously beautiful, latest lingerie line during the event, this year… Le Desir is now set to enter India in association with IIFW & Candy Shop India (IIFW’s Distribution & Channel Partnership arm).