PAYBACK, multi-brand loyalty program with over 100 million members launches its first survey, as part of the series – Festive’20 Consumer Sentiment Study, with its digital research partner, Unomer
Businesses are most impacted by the change in behavior of their loyal members. Hence it is apt to measure the sentiment of the loyalists, to gauge the true impact, believes PAYBACK
The first survey on travel loyalists’ points to a gradual revival in the festive season More than 20% respondents are planning a vacation in the coming weeks, and it looks even more optimistic for South & North India with over a third respondents planning their trips
However, a quick recovery may not be visible soon, as more than 40% respondents said that they will be spending less than last year, coupled with the fact that long vacations or international travel are not in consumers’ minds for the balance of the year
Domestic travel has been gaining momentum since unlock, as nearly 40% respondents have either already visited their hometown or have taken a weekend break
The much-awaited festive season is already showing signs of growth spurts across popular spend categories with the recent online and offline sales marking the start of the festive season. However, with the uncertainties of current times and changing behaviour patterns, it is important to get a pulse of the real consumers to understand emerging trends. Basis insights from a survey conducted on travel loyalists (frequent travellers over the last 2 years), domestic travel is expected to see some revival, especially short or weekend travel. Top choices for travel mode were flights or self-drive while safety and precautions were rated as the top preference as opposed to deals, which used to swing the vote previously.
This was revealed in a recent study conducted jointly by India’s largest multi-brand loyalty program, PAYBACK and its digital research partner, Unomer. The study examined the sentiments, preferences and outlook of around 1000 respondents regarding Travel in the festive season, post Covid. The respondents were chosen basis their travel behavior in the past 2 years, in the age group of 25 to 50 years across 12 cities including all Metros and few Tier 1’s, with varying income thresholds.