Significant win for EFL in its sustained battle against malpractices across India
India’s leading healthcare and hygiene firm Eureka Forbes Limited (EFL) has seized a huge stock of duplicate products worth INR 25 lakhs in Delhi. The seizure includes Manoj Sethi fraudulently copying the Eureka Forbes brand name and having duplicated several visual features of Eureka Forbes’ products. An FIR has been filed at the Uttam Nagar Police Station in Dwarka, Delhi against Manoj Sethi, under the Copyright Act and Indian Penal Code (IPC).
The manufacturers of the seized products have violated copyrights of EFL by using the Eureka Forbes and ‘Aquaguard’ brand names along with the star emblem and photo of the mother and child. In addition to this, the fraudulent practice has also included copying the signature blue-and-white colour scheme and font style in a clear attempt to mislead consumers. Moreover, the substandard spare parts lists the name and address of Eureka Forbes as manufacturers of the material with the contact details and email ID of Eureka Forbes to contact in cases of complaints. This practice has made it difficult for customers to differentiate between genuine and duplicate spares, leading to innocent customers being cheated and exposing themselves to potentially major health hazards.
Counterfeit products and frauds, such as these have occurred in the past as well, and Eureka Forbes has been making sustained efforts to ensure the curb of spurious products or purifier parts. Similar cases have resulted in FIRs being filed against Pournima Industries, Mumbai and Aqua Care in Bangalore for misleading customers with fraudulent contracts. In December 2019, a similar FIR was filed at the Odhav Police Station in Ahmedabad against Abhishek alias Manjeet Khushwah and Dinesh Kumar owner of a Macro Filteration Ltd, a factory indulging in cheating, forgery and violation of copyright. Agencies such as these have been putting the health of many consumers at risk.