Invests in Augmented Reality, Virtual Reality and 3D Content capabilities as consumers seek deeper engagement online

New Delhi

The Flipkart Group today announced the acquisition of Scapic, an Augmented Reality company, to enhance its immersive shopping experience capabilities. Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing.

With the pandemic bringing about a change in consumer behaviour and an increase in online adoption, Flipkart has been focusing on enhancing consumer experiences through several investments, including strengthening technology capabilities. In addition to providing local language interfaces on its platform for consumers across the country, the company also recognises the Indian consumers’ preference for experiences that replicate the tangible shopping process.

Through the acquisition of Scapic, the Flipkart Group will acquire a 100% stake in the company and welcomes onboard a talented team of experienced developers and designers. This team will work towards accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform.

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