Plans to strengthen its presence with Herbal Infusions & Organic Green Teas
Weikfield Foods Pvt Ltd., a Pune based FMCG player has announced the launch of 2 immunity boosting products – Divya Kawach and Pahadi Kahwa under its brand EcoValley to strengthen its position in the healthy foods and immunity-boosting segment.
Talking about the new launch D S Sachdeva, CEO, Weikfield Foods Pvt. Ltd. said, “While Weikfield plays a role in making everyday moments special, Eco Valley aspires to become the health partner for our consumers. EcoValley Organic Green tea range which was relaunched a few months back with a promise ‘Tastes smooth & not bitter’; has already found wide acceptability among the trade and consumers. With the increasing spread of pandemic which has made immunity boosting products more important than ever; we decided to expand EcoValley range with the launch of Herbal Infusions which offers immunity boosting benefits to our consumers. We are looking to add a few more products in the portfolio going forward.”
The new range consists of EcoValley Divya Kawach and EcoValley Pahadi Kahwa. This has been developed based on traditional Indian recipes. Divya Kawach which was inspired by the formulation specified by the Ministry of AYUSH; is made up of Tulsi, Shunthi, Dalchini, Black Pepper and Mulethi while Pahadi Kahawa is made of 17 herbs and spices. Both the products act as immunity boosters and help build strong defense against respiratory illness triggered by viruses and other agents of flu.
Besides the Herbal Infusions, EcoValley Organic Green Tea range comprises of five products: Classic Green, Divine Tulsi, Ginger Mulethi Lemon, Sunny Lemony and Dandelion Mint. The tea leaves used in the EcoValley range are high grown above 8000 feet in the Nilgiris, creating a formulation which retains all the health benefits while making the tea taste smooth, not bitter.