Edelweiss witnesses 70% Y-O-Y rise in active user base through EMT app

Edelweiss Mobile Trader (EMT) is one of the highest-rated stock trading apps in the country, clocking over 1 million downloads

Updates include features like SWOT and Margin Calculator, providing enhanced user experiences

Women user base on EMT increased by 63% Y-O-Y

New Delhi

Edelweiss Wealth Management, the 2nd largest non-bank, wealth management firm in India, today announced a significant increase of 70% percent Y-O-Y in its user base in India for Edelweiss Mobile Trader (EMT), its propreitory mobile trading application. The growth has been led by Tier II and Tier III cities that saw a growth of over 87% Y-O-Y. Interestingly, women trading on the app have grown by 127% Y-O-Y while the accounts being opened via the app grew over 300% in Q2 FY21 as compared to Q2 FY20.

The company’s growth is attributed primarily to the customised and unbiased advisory it provides to its investors. The company has enabled easy trading and investments in financial markets through user-friendly and advanced technology platforms that have been developed in-house. Given the immense popularity of the app across diverse audience demographics, Edelweiss Mobile Trader has now launched 3 key features such as SWOT Analysis, Watchlist and Margin calculator that will aid investors in making technically sound and informed decisions with regards their market investments.  The latest customisation updates for the EMT app will help user analyse investment in listed entities prior to investing and also calculate their span and exposure margins for FnO contracts.