In the true spirit of bringing cheer, which Is really an innate part of Christmas celebrations, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality & gastronomy and consumer goods, launched a ‘Joy of Giving’, Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long campaign will focus on highlighting the importance of ‘togetherness.’
Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed to the street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.
Speaking on this unique initiative, Fabiola Mendes e Rodrigues, Director, Bennet and Bernard, said: “Christmas is a time of good cheer, celebrations and getting together as families and communities. This is also a good opportunity for everyone to give something back to society and help those who require our help the most. As a brand, this has been a central theme of how we operate and strongly believe that if one is personally celebrating any occasion, then they should also take the opportunity to include the less fortunate in their celebrations. Let us spread the joy of giving among all this Christmas and make this festival brighter and cheerful for everyone.”