The narrative Growth jo Rakhe Aagey addresses the role played by early nutrition to children for physical growth along with regular exercise, practice & sincere efforts.
Complan, one of the leading health food drink the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative focused at right nutrition and growth in this new integrated campaign. Further building on to the iconic and proven (clinically tested) proposition of 2X Faster Growth, Complan highlights the goodness of 34 vital nutrients including 100% milk protein that help children achieve Growth Jo Rakhe Aage.
Launched in 1954, Complan is a household name in India. The brand has successfully connected with its audience and grown the category over the years by not just communicating the scientific benefits, but also by bringing alive stories that are relatable to every Indian home. A child’s wellbeing and health is always at the forefront of every mother’s priority. Growingly, mothers have only gotten more conscious about the nutritional value in their kid’s intake and the impact it has on their future. With this new TVC, Complan takes home that very concern and a mother’s everyday endeavor as a gatekeeper of their child’s health.
Speaking about the TVC, Tarun Arora, CEO, Zydus Wellness Ltd. said, “As a brand that realized and proved the need for a child’s nutritional growth, we are committed towards enabling the same. With Complan’s strong presence within Indian households, we want to be able to empower, enable and be a part of every mother’s journey towards providing their child with a future where he or she is not just strong, but also confident’’.
Complan clocked 8% growth in 2020 in the GT channel at the back of increased focus on distribution & consistent messaging of ‘2X faster growth’. There has been an increased focus on nutrition fueled by the pandemic and growing amount of time that parents spent home; allowing them to focus further on their children’s daily consumption.