For the first time ever, Sony Music Kids, the one-stop on-line destination for musical quality time for children is all set to bring back the age-old companion of children in an exciting digital format. Leaving no stone unturned to serve kids with new stories that give wings to their imagination and fascinate them; Sony Music Kids have joined hands with Eklavya Foundation, the publishers of Chakmak —India’s favourite Hindi magazine for children, to introduce a collection of 67 stories, published in the magazine, in the form of audio stories titled Chakmak Kathayein for kids and families worldwide. Available to a global audience on as many as 240 streaming partners, Sony Music Kids will release the first volume of 8 Chakmak Kathayein on March 19 as ‘Exam Break’ stories, to encourage children to take a break from their studies and relax with these engaging stories.
This wholesome good-to-listen-to pack of all things fun presents engrossing stories like Bhaat ki Khushbu Aaj Bhi Yaad Hai, Kala Chaand, Kala Pathar, Pass Tha; Fail Bataya, Raju Ram Sa, Tan Tan Tan Tan, Langda Gudda and Khazane Ki Khoj. Teaching important values in a fun and engaging way, these stories explore themes that include unforgettable childhood moments, family values including how to respect elders, the wonders of nature, the life-long friendships one forms as a child, saving the environment essentials, and all about loving animals and pets.
In addition to regaling kids with entertaining anecdotes, these audio stories will also take parents and other family members down memory lane and evoke a sense of nostalgia as they relive these good old stories that once fascinated them and piqued their curiosity. Be it the young or the old, Sony Music Kids, through Chakmak Kathayein ensures that its listeners stay young at heart.
Speaking on the association, Anjana Devraj, Head – Sony Music Kids, said, “Media consumption has grown exponentially, and the pandemic has seen devices land up in everybody’s hands, including kids from rather small ages. We at Sony Music Kids understand that one doesn’t always need a screen to pique your imagination creatively. In fact, listening to music, podcasts and audio stories encourages kids to use their mind’s eye, thus helping in increasing memory and retention skills, improving attention and concentration skills and basically stimulating their imagination. By bringing Chakmak Kathayein and family friendly content in audio formats, we hope to maximise the learning potential of children, reduce screen time, and create options of quality time learning and entertainment. Chakmak has been a name that has carved out an ever-lasting legacy in their space and we’re glad to associate with them and have their interesting stories being narrated and made available world-over in a digital format.”