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‘Have You Taken The Taste Challenge Yet?
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Advertisements The bold new TVC strengthens Slice’s position as India’s tastiest mango drink New Delhi Making a bold statement this summer, Slice® is encouraging consumers to take the ‘Sabse Thick Sabse Tasty’ challenge thereby reaffirming its position as the thickest and tastiest mango drink in India. This claim is substantiated by an independent research conducted by Nielsen where Slice® has been rated as thickest and tastiest mango drink under a blind tasting set up with the leading mango drinks….

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Sting Encourages Consumers To Save Energy
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Advertisements An innovative turn to showcase importance of saving energy in a fun and quirky manner India Giving a refreshing take to energy saving, beverage brand Sting® has given an innovative turn to its ‘Energy Bole Toh Sting’ marketing campaign thereby encouraging general public to follow a sustainable lifestyle and save energy. Sting’s new TVC was launched showcasing the woman protagonist giving a certain number out to the boy who helped her.  With over 20000 calls being received on…

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VitrA’s Plural: An Aura of Luxury
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Advertisements New Delhi VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division introduces its Plural Series. Designed by award-winning designer Terri Pecora in collaboration with the VitrA design team, this series will enhance and uplift your bathroom aesthetics. Light and airy furniture is creatively embedded into the bathroom environment, introducing a welcoming domestic space where users can share time with each other. Plural series that offers the feeling of vintage living room, inspired by the iconic mid 20thcentury look….

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Taavi launches its first Personal Care range of products on Flipkart and Myntra
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Advertisements The new range unlocks the power of natural ingredients for beauty & health The product line-up includes ‘Truly Natural’, ‘Safe and Real’ hair cleansers, hair conditioners and face washes Bengaluru Taavi, Myntra’s multi-cultural lifestyle brand that blends traditional Indian textile crafts with modern fashion sensibilities, has made its foray into the personal care products category. Myntra and Flipkart have co-developed an array of hair cleansers, hair conditioners and face washes, under the brand Taavi, which has established itself…

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Kids and Catnapping– What you need to know
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Advertisements By Dr. Suruchi Goyal, Consultant – Paediatrics and Paediatric Endocrinology, Columbia Asia Hospital Whitefield New Delhi Maria was happy that she could take time off from looking after her baby, whilst her baby slept. Her little one had a set routine of naps! 2 months into this set routine Maria noted a sudden change: her baby had shorter naps with erratic patterns. The little one remained happy, feeding well, growing well, taking her feeds but it was these…

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Aqua Mini Countertop Dishwasher by Häfele
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Advertisements New Delhi The last year saw us going through a situation so rare that it demanded us to step back, analyses and adapt. Homes that functioned as our tranquil refuge almost overnight converted into schools, workspaces, playground and much more. This was not the only thing that changed; the house-helps who carried out all our chores effortlessly also became unavailable. Multitasking home chores with work commitments was definitely a challenging period and while the situation may have gotten…

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Nylangan goes Phygital in Collaboration with Omni channel Partners
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Advertisements New Delhi Nylangan Hindustan, is an alternate ethnic clothing brand that amalgamates the calm comfort of fine-spun fabrics and the aesthetics of contemporary art. Nylangan has been retailing through Ethnicity stores in key metro cities and its own e-Commerce site Nylangan has now spread its online presence by partnering with leading e-Commerce platforms in India that are Omni channel enabled such as Ogaan Market, Ajio, TataCLiQ and Ethnicity.in. Speaking about their expansion plans,Ameet Panchal, CEO, Nylangan Hindustan, said,…

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Pepsico India Strengthens Its Beverage Portfolio, Launches ‘Mountain Dew Ice’ In India
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Advertisements New Delhi Ahead of the upcoming summer season, PepsiCo India is strategically expanding its beverage portfolio by launching a refreshing, lemon juice-based beverage – Mountain Dew Ice™. Developed to suit the Indian palate, the ‘Made for India’ Mountain Dew Ice™ marks a significant milestone in PepsiCo India’s journey of innovation in the beverage category. Extensive consumer research conducted by PepsiCo India found that Indian consumers immensely prefer the lemon flavor with a punch and are constantly seeking beverages that offer…

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A whiff of freshness in the home fragrances sector
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Advertisements Bengaluru Umbr Tree, Bengaluru-based fine home fragrances company has launched its exclusive line of natural fine fragrance candles. Manufactured in India using artisanal craftsmanship along with modern technologies and machinery of the world, Umbr Tree products do not use paraffin or petroleum by-products, free from animal ingredients and use natural and organic ingredients only. All Umbr Tree fine fragrance candles are made using their proprietary all natural wax blend of soya wax, coconut wax, beeswax and palm wax. The products…

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